Case Study 2Epic Minds

Epic Minds, a dynamic platform of the ever-growing sector of human potential development, gives professional advice, embraces innovation.

We chose the « Brain » as an icon to represent Epic Minds because they do work on mind changing and productivity.

Logo Design

When using "yellow” you need to understand the traits, qualities and mood of the color to decide if it will create the message you wish to send to your target market.

To begin with, yellow is a warm and happy color which creates a sense of cheerfulness and playfulness. Psychologically, it is optimistic, uplifting and illuminating, brightening people's spirits.

Color Palette

Yellow stimulates the logical side of the brain and mental clarity.

  • It promotes wisdom and academic proficiency
  • It inspires original thinking and creative ideas
  • It stimulates the mind and mental activity
  • It increases the analytical processes and logical reasoning, helping with decision-making.


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